Collection: HIROSHI FUJIWARA

Hiroshi Fujiwara is a prominent Japanese streetwear designer, musician, and record producer. He is often referred to as the "Godfather of Streetwear" and has had a significant influence on the global streetwear and fashion scene. Fujiwara is the founder of Fragment Design, a Tokyo-based design firm and streetwear brand known for its collaborations with major fashion and lifestyle brands. He is also involved in various creative projects, including music production, art curation, and consulting for renowned brands. Fujiwara's designs are characterized by their minimalistic yet innovative aesthetic, blending elements of street culture, high fashion, and contemporary art. His contributions to the streetwear industry have solidified his status as a pioneering figure in the field.